Web document creation process
The Web document creation process (writing) has many steps. It
Thought about the target audience:
- Identification of the audience and thinking about the process
or context in which the information or service will be used. In
general we have very informal and intuitive processes for thinking
or discussing these questions. We have some theories / statements
about learning or information searching strategies that we are
trying to apply to this area. These questions have a bearing on
usability testing and on the analysis of Web logs.
- Thinking about the audience is important because:
- Quality content must be defined from the perspective of the
- The design process should include discussion with intended
- It often helps to say "I see you" or "This
is who I think the reader is."
- Usability testing tests whether designers' assumptions about
the user are correct.
Questions to ask about the audience
- Who is the intended audience for a particular document or
- Can you list their names and addresses? What demographic
characteristics do they have?
- How big is the audience? How much investment is justified?
- How would the intended audience apply the proposed information
to their jobs? What is their search, learning and use process
going to be like?
Thoughts about the tools the audience will use:
- What is the user's desktop like today?
- What specific tools does the audience characteristically use?
(e.g., do they also use package X?)
- What information or navigation cues are appropriate for the
- Browser settings affect how users can interact with the Web
server (e.g., are their "mailto" settings correct? will
their browser recognize tab-separated-files correctly?)
- What will the user's destop be like in the future?
These thoughts have implications for the following
subjects in this manual:
- Writing content and style (this section), and
- Information delivery modes
links with the information user
Writing the page
- Identifying resource and experts
- Bibliographic, Web and other references.
- Are experts willing to be contacted directly?
- Research & material collection is like any other research
- Writing and consolidation takes more time than you'd want.
- Integration of graphics is important.
- Standardization of nomenclature
- header and footer buttons
- Hyper-text links; the best time to think about logical connections
within a text is at the time the text is being written.
- IRM is often not the author of documents that we deliver.
- Proof-reading & approval: we only publish material that
we believe to be true and correct.
- Linking the writing process with the transformation and revision
processes (content, appearance, links, etc.)
- Content criteria (document selection)
- true & correct
- useful to the populations we serve
- not (easily) available elsewhere
- Fair use means.......
- When the University buys an application systems from a vendor,
the vendor retains copyright over record layouts and other aspects
of the system.